Retro Blue Jays – Days of the Telemedia Sports Network

Posted by Catch The Taste.

​It’s scary to think how the majority of mainstream Blue Jays content is from one specific channel, streamlined for various forms of consumption. I could get upset about it, but it isn’t the worst thing in the world.

However, there are times when I yearn for the past when the stadium, the team and the broadcast rights were owned and operated by separate parties.

So it brought a smile to my face when I found this old radio intro on YouTube.

At the time – and up until the end of the 1997 season – the radio rights were owned by Telemedia. CJCL 1430 – known today as Sportsnet 590 –  was the flagship station.

Having listened to more games on the radio than watching them on television, the best part of the clip is the theme song. It’s simple, bubbly and has a strong 80s influence. If you were a young Blue Jay fan of the late 80s and early 90s, the tune should be an instant flashback to a simpler, yet exciting time. In addition, it’s much better than the heavy, “armageddon-ish” anthem Sportsnet has churned out over the last few seasons on the TV and radio broadcasts.

Also enjoyable was hearing the late Tom Cheek reading out the sponsors, followed by Jerry Howarth setting the scene.

ER

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