Retro Blue Jays – Inspired by Terry Gilliam

Posted by Retrontario’s YouTube page.

1987 was an infamous year for the Blue Jays.

I’m sure you know what happened. Therefore, there’s no need to bring it up. However, if you really want to rip that band-aid off, I will provide you with this recap.

There were some good moments too: George Bell was named American League MVP and the Jays hit 10 home runs in a game against Baltimore.

The ’87 season also provided a unique animated advertisement that’s displayed above. It promotes the first home series of the season; but what makes it noteworthy is the presentation.

The ad shows a blue flash (which later turns out be an actual blue jay) wreaking havoc on a group of nouns that represent the Jays’ division rivals at the time: Orioles, Yankees, Red Sox, Brewers, Indians and Tigers. The cartoon images – by today’s standards – are sub par, but would’ve likely garnered a few entertained laughs. The animation also pays a small homage to Terry Gilliam, which is illustrated through the character representing the Yankees.

The so-called nouns are stereotypical, which isn’t bad until you come to the character representing the Cleveland Indians. Even by 1987 standards, it’s borderline racist.

Though a quick Google search yields nothing, I would be very surprised if the CRTC or CBSC didn’t receive at least one complaint about it. These days, an advertisement such as the one above would never have seen the light of the day. Even if it was made, there’s no way Rogers would release it.

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